Though some major game companies like Sony have shunned E3 in recent years, choosing instead to reveal new games on their own terms, hundreds of thousands of fans still tuned in to this year’s virtual-only series of trailers detailing upcoming releases. “Their strategy has diverged quite significantly from a traditional console approach,” said Piers Harding-Rolls, a gaming researcher at the analytics firm Ampere Analysis. Even so, it has diversified beyond boxy hardware to provide a new array of services. The company is still known for the Xbox, a new version of which was released in November. Now, as Microsoft shows off new offerings this weekend at the Electronic Entertainment Expo, an annual gaming convention better known as E3, its video game business looks very different.
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